As a qualitative researcher I specialise in:
- industry research
- product, service and process benchmarking (benchmarking a company's processes/products/services against industry's best practice)
- identifying and evaluating new product and market opportunities
- sourcing partners
Under competitor intelligence I specialise in:
- competitor benchmarking
- competitor profiling
- competitor monitoring
I offer the following services:
- Consultancy on problem definition leading to a bespoke research solution
- Qualitative and desk research
- In-depth interviews – face-to-face or telephone
- Statistical analysis
- Impartial and comprehensive analysis and interpretation of results
- Report writing and presentations
- On-going competitor monitoring services
I have experience in both B2B and B2C research in a variety of industries, including Food, Consumer Goods, Financial Markets, Building/Construction, Local Government, Recruitment, as well as the Charity/Not-for-Profit industry.
